Buying Outdoor Advertising, or rather reserving Outdoor ad space, can be approached in various ways. Each purchasing plan depends on your goals as an advertiser. Below is a general listing of goals you may have. Once you have decided on a location you can then request to reserve the space by submitting your market and location number(s) into our contact form.
Your Goal May Be To:
Reach a Mass Audience
Typical Coverage buys are usually done in order to create a market wide impact. These "showings" are determined based on GRP (Gross Ratings Points). Each GRP equals roughly 1% of the total target population. For example, if you want to target the entire San Francisco area, we might propose a 50 GRP Showing list/map of locations within the market. This will allow you to reach approximately half of the area's consumers. These locations can be hand selected by our charting and mapping consultants for maximum impact or selected based on specific client requests. Once media locations are selected, contracts are delivered to you for approval and sign off.
Reach a Specific Demographic Audience
Once you have determined the exact demographic you wish to reach (age, ethnicity, household income, buying habits, etc.), our experienced and professional research team will map out the exact zones which have the highest concentrations of desired audience types. That information is then shared with you as well as our charting and mapping consultants in order to select the most relevant media locations for you - effectively reaching the largest possible amount of your desired audience. Once media locations are selected, contracts are delivered to you for approval and sign off.
Target Your Direct Trading Zone(s)
Reaching a local audience close to specific business locations is one of the greatest benefits of purchasing Outdoor Advertising. If you wish to target areas near or surrounding your business locations, you must first submit the business location(s) you wish to target. Once we have received your business location(s), our charting and mapping consultants then spot the business location(s) on a map and select the closest or most relevant media locations for you. Once you have decided where you would like your ads, you can then request to reserve the space by submitting your market and list of locations numbers into our contact form.
Offer Directional Lead-In Signage
Directional Signage is perfect for a directing traffic to the front door of your location. Whether your business location is hidden, hard to find, off the side of the highway, or just in need of a little helpful reinforcement - directional advertising will inform potential customers exactly where they can find you. Once you have decided on a location you can then request to reserve the space by submitting your market and location number(s) into our contact form.